Seth’s Blog: Chump (Don’t get played)

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– Seth Godin
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How did Bernie Madoff do it? How did he steal twenty billion dollars from people who should have known better? It doesn’t matter if you went to university or not–you can still be played as a chump. To pull off a significant deception, you generally need two things: A deceiver and a crowd of people open to being deceived. Once those are present, the deceiver brings out the big lie. For lots of reasons, people are open to looking for shortcuts and a new reality, even if no shortcuts are availabl.  show all text

posted by friends:
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@ConsultingLead on Twitter
@ConsultingLead: Check out this #leadership blog: ift.tt/295pLIU "Chump (Don’t get played)" Please RT

@TomBolt on Twitter
@TomBolt: Chump (Don’t get played) bit.ly/29s96Qv by Seth Godin

@TheShawnMurphy on Twitter
@TheShawnMurphy: Chump (Don’t get played) via Seth Godin’s Blog on marketing, tribes and respect – How did Bernie … tinyurl.com/hucjwra

@ClareGillbanks on Twitter
@ClareGillbanks: Chump (Don’t get played) via Seth Godin’s Blog on marketing, tribes and respect – How did Bernie … tinyurl.com/hucjwra

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