How to Leverage Data-Driven Marketing to Generate Leads | Marketing Insider Group

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“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” – H. James Harrington Among marketers, whether traditional or digital, data is king. Every marketing […] The post How to Leverage Data-Driven Marketing to Generate Leads appeared first on Marketing Insider Group.

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@evanpdunn: Why Data Driven Marketing Gives Better Results..
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