Make B2B Sales Less Overwhelming, with… – Harvard Business Review

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Make B2B Sales Less Overwhelming, with Brent Adamson, Principal Executive Advisor at CEB (now Gartner). #HBRLive

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@CEB_News on Twitter
@CEB_News: The answer: find a way to make buying easier for customers @brentadamson @HarvardBiz http://ift.tt/2tFODRh; #B2Bbuying

@Gartner_inc on Twitter
@Gartner_inc: The "world of more" is turning empowered customers into overwhelmed buyers @brentadamson @HarvardBiz http://ift.tt/2tFODRh; #B2Bbuying

@CEB_News on Twitter
@CEB_News: The more difficult the purchase, the more likely customers will regret what they bought @brentadamson @HarvardBiz http://ift.tt/2tFODRh;

@CEB_News on Twitter
@CEB_News: The "world of more" is turning empowered customers into overwhelmed buyers @brentadamson @HarvardBiz http://ift.tt/2tFODRh; #B2Bbuying

@CEB_News on Twitter
@CEB_News: Selling – and buying- in the world of more is harder than ever before @brentadamson @HarvardBiz #B2Bbuying http://ift.tt/2tFODRh;

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