To Give or To Give Back? That’s the Question and There’s a Big Difference! – influencePEOPLE

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– Brian Ahearn, CMCT®
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We hear the phrase “giving back” quite often in conjunction with companies when they get involved in community initiatives or support various causes. I think the phrase is technically incorrect and misses a persuasive opportunity for many organizations. When you hear the phrase “giving back” it implies something was given first and therefore reciprocity was engaged. It’s as if the company felt responsible to do something in return for the community. However, in terms of “giving back” to the com.  show all text

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@Figliuolo on Twitter
@Figliuolo: RT @BrianAhearn To Give or To Give Back? That’s the Question and There’s a Big Difference! ow.ly/YAfH50cqn4i

@OnePieceOfPaper on Twitter
@OnePieceOfPaper: RT @BrianAhearn To Give or To Give Back? That’s the Question and There’s a Big Difference! ow.ly/bTi250cqkkL

@thoughtLEADERS on Twitter
@thoughtLEADERS: RT @BrianAhearn To Give or To Give Back? That’s the Question and There’s a Big Difference! ow.ly/U9eP50cqij1

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