High living, low sales: Shard apartments still empty, five years on | Business | The Guardian

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– Rupert Neate
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Luxury flats with a price tag of up to £50m were touted as an easy sell – yet have failed to shift as the London market slows When it opened the developers of the Shard boasted that it should only take “about 20 phone calls” to sell the 10 exclusive apartments near the top of the tower for up to £50m each. Yet five years on from the Duke of York and the former prime minister of Qatar officially opening “Europe’s first vertical city” with a dazzling laser display on 5 July 2012, all 10 of the fl.  show all text

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