How Customer Obsession Creates Accountability for Change

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It’s well-known that organizational change is difficult — in fact, 70% of change efforts fail, but awareness hasn’t improved the odds of success. Companies continue to struggle with choosing the right projects, sequencing and integrating change initiatives, and establishing accountability mechanisms to measure results. In my work as an analyst at Altimeter, which specializes in technology research and strategy, I’ve found that the exceptional companies making strides with everything from digita. show all text

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@Serve4impact: How Customer Obsession Creates Accountability for Change ##design #feedly buff.ly/2R0adLo

It’s well-known that organizational change is difficult — in fact, 70% of change efforts fail, but awareness hasn’t improved the odds of success. pic.twitter.com/lHfPEUpXEt

19.01.2019 02.00.03

@charleneli: My new @MITSloan article: “After all, who better to hold you accountable for meeting audacious transformation goals than your customers?” #disruption #customerfocus
buff.ly/2R0adLo

18.01.2019 21.44.44

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